End Of An Era: Yahoo

The iconic name "YAHOO" will not be visible now. Yahoo is no more now. On Tuesday the company announced that as soon as the Verizon deal gets over, it will stop to cease as it exists now. The company will henceforth be called Altaba Inc.

Many were believing that somehow Yahoo will come through and survive, especially after Marissa Mayer, a rockstar engineer at Google, took over the role of CEO at Yahoo a few years ago.

Yahoo was once a trailblazer. It was here before Facebook and Google. It was here before we texted, tweeted, or snapped. Its place in the history of the Internet is in some ways singular: It was for many the first way they experienced the web.

Launched in 1994 by Stanford grads Jerry Yang and David Filo as “Jerry and David’s Guide to the World Wide Web,” it soon became one of the most popular sites on the web. Initially a hand-built hierarchical directory of websites organized by category, the site by 1996 had been renamed Yahoo! (with its trademark exclamation point) and its stock soared as it went public. Yahoo! indeed.

In the late ’90s, Yahoo had expanded far beyond its roots—it launched an email service, chat, groups, games, and a website platform. (Remember GeoCities?) It also tried to assert itself as a search engine. But search was where the company started to founder. In 2000, the company signed a deal with Google to license the upstart’s search system. “Yahoo was riding high, and upstart Google was hoping to be the next Yahoo,” contributing editor Michael Malone wrote in 2005, as he looked back at the company in 2000.

But then came the dotcom implosion, with Yahoo firing hundreds of employees and seeing its stock price drop from $119 to $4.

Yahoo was big in its golden time. Goodbye, Yahoo. Thanks for being an internet guide for so many Indians, and letting us believe (incorrectly) that your name was inspired by a Shammi Kapoor yell echoing through the picturesque Kashmir valleys. You will never be forgotten!