Internet Marketing Interview Questions

 
1.
When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
2.
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
3.
The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
4.
The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
5.
A ______________ is a B2B trading network that links a particular seller with its own trading partners.
6.
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
7.
Which of the following is not one of the benefits of e-commerce to sellers?
8.
_____________ are networks that connect people within a company to each other and to the company network.
9.
_______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
10.
A (n) ___________ is an online advertisement that pops up between changes on a website.
11.
______________marketing is the Internet version of word-of-mouth marketing.
12.
Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
13.
Which of the following is not one of the forces that underlie the new digital age?
14.
The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
15.
Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
16.
Which of the following strategies is not suited to the Old Economy than to the new one?
17.
One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
18.
Which of the following is not one of the reasons that dot-com companies failed?
19.
One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
20.
A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
21.
Which of the following is not relevant to marketing via the Internet?
22.
The Internet has:
23.
Which of the following have forward-thinking companies begun to use to promote their products and services?
24.
_________________ refers to the degree to which a site is linked to other sites.
25.
Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-
26.
The New Digital Age means that:
27.
Customers being able to buy products and services on the Internet are a result of-
28.
The Internet does not provide e-marketers with-
29.
Online buyers can be said to be:
30.
Which of the following is not an offer of major B2B marketers online?
31.
__________________ are discussion groups located on commercial online services.
32.
A (n) _________ site provides the hardware and software that enable Internet communication and commerce.
33.
_____________________companies have an advantage.
34.
One critical success factor in conducting E-marketing is to create a (n) ______________ website.
35.
_____________________ has become a standard model for email marketing.
36.
Which of the following are less successfully marketed online?
37.
When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
38.
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
39.
The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
40.
The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
41.
A ______________ is a B2B trading network that links a particular seller with its own trading partners.
42.
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
43.
Which of the following is not one of the benefits of e-commerce to sellers?
44.
_____________ are networks that connect people within a company to each other and to the company network.
45.
_______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
46.
A (n) ___________ is an online advertisement that pops up between changes on a website.
47.
______________marketing is the Internet version of word-of-mouth marketing.
48.
Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
49.
Which of the following is not one of the forces that underlie the new digital age?
50.
The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
51.
Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
52.
Which of the following strategies is not suited to the Old Economy than to the new one?
53.
One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
54.
Which of the following is not one of the reasons that dot-com companies failed?
55.
One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
56.
A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
57.
Which of the following is not relevant to marketing via the Internet?
58.
The Internet has:
59.
Which of the following have forward-thinking companies begun to use to promote their products and services?
60.
_________________ refers to the degree to which a site is linked to other sites.
61.
Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-
62.
The New Digital Age means that:
63.
Customers being able to buy products and services on the Internet are a result of-
64.
The Internet does not provide e-marketers with-
65.
Online buyers can be said to be:
66.
Which of the following is not an offer of major B2B marketers online?
67.
__________________ are discussion groups located on commercial online services.
68.
A (n) _________ site provides the hardware and software that enable Internet communication and commerce.
69.
_____________________companies have an advantage.
70.
One critical success factor in conducting E-marketing is to create a (n) ______________ website.
71.
_____________________ has become a standard model for email marketing.
72.
Which of the following are less successfully marketed online?