Marketing Competitive Strategy Interview Questions

 
1.
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
2.
What is the statement of the organization s purpose?
3.
Introducing new products to existing markets is an example of which of the following
4.
The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:
5.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?
6.
Marketing planning occurs at which of the following company levels
7.
What is difference between strategy and tactics?
8.
Which of the following is not financial objective?
9.
What is marketing audit?
10.
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
11.
What is the statement of the organization s purpose?
12.
Introducing new products to existing markets is an example of which of the following
13.
The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:
14.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?
15.
Marketing planning occurs at which of the following company levels
16.
What is difference between strategy and tactics?
17.
Which of the following is not financial objective?
18.
What is marketing audit?