Marketing Interview Questions

 
1.
What is the difference between marketing and advertising?
2.
How would you involve in yourself in a book club?
3.
From its total income a company spent $20000 for advertising, half of the remainder on bonuses and had $6000 left. What was the total income?
4.
Has Google ever incorporated in-game advertising into its ads services before approaching Adscape Media?
5.
What is the "Google click fraud"?
6.
What is the purpose of VRRP?
7.
How does one come up with professionally made marketing materials?
8.
How can you launch a marketing campaign on a shoestring budget?
9.
How can you use word-of-mouth as a marketing tool?
10.
List the applications of Bluetooth?
11.
What is photo editing?
12.
What is different between advertisements and sales?
13.
What are the advantages of franchising a restaurant?
14.
What is touch points in restaurant?
15.
What is a press release?
16.
What is a news article?
17.
What is the truth involved in advertising rules which applies to advertisers?
18.
What are the evidences one should hold for the claims they get on the ads they put up?
19.
What do you if you run out of ideas for new Ad?
20.
What is the main cause for advertisement to be deceptive?
21.
Letter from satisfied customers are enough to substantiate claims.
22.
What kinds of penalties are involved against a company that runs a deceptive ad?
23.
What makes an advertisement unfair?
24.
Whichever company has offered a money back guarantee, very few people in the market claim back. Should we still have the proof to support companys advertising claims?
25.
Are there any limits on ads for alcoholic beverages can run and how they can exhibit?
26.
When a company distributes the catalog of products manufactured by other companies, what will be the main responsibility to ensure the accuracy of the content mentioned in the catalog?
27.
How do you conclude on saying who is the target audience for the ad you will release shortly?
28.
What do you know about internet Advertising?
29.
How important disclaimer or disclosure does should be in ads?
30.
How disclaimer and disclosure does work online?
31.
What is the truth involved in advertising rules which applies to advertisers?
32.
Do you have experience in setting up the displays?
33.
Why do you want to change your current job?
34.
What responsibility does a company have to make sure that Advertising prices are accurate?
35.
Are there any standards governing the advertising of prices?
36.
How much of an advertised product is a retail store required to stock?
37.
When can a company advertise a "going out of business sale"?
38.
When can a company advertise that a product is "on sale"?
39.
How does the FTC regulate ads for cigarettes and smokeless tobacco?
40.
Who can advertise on any site?
41.
How does the FTC decide what cases to bring?
42.
What kind of advertising claims does the FTC focus on?
43.
My company offers a money-back guarantee. Very few people have ever asked for their money back. Must we still have proof to support our advertising claims?
44.
What kind of evidence must a company have to support the claims in its ads?
45.
How does the FTC determine if an ad is deceptive?
46.
What makes an advertisement deceptive?
47.
How do I know I am reaching my target audience?
48.
What factors should be considered when choosing a media vehicle?
49.
What is more important: reach or frequency?
50.
How to make certain that my ad will pull?
51.
How can we evaluate the efficiency of different media?
52.
How can we learn more about, target audience?
53.
How can we evaluate the effectiveness of advertising?
54.
How can we know how much to spend on advertising?
55.
Which banners were the most and least effective?
56.
I know that ezine advertising is an effective form of advertising, but can you tell me about some other advertising options?
57.
Can you tell me how to test the effectiveness of banners?
58.
When designing advertising banners, is there a size used on the Internet?
59.
What, in your opinion, is the most effective form of Internet advertising?
60.
What is involved in producing a commercial?
61.
What is disadvantages of advertising?
62.
How can advertising the cell phone?
63.
Why in all watch/clock advertisement, time is shown approx 10:10 only?
64.
What does Nifty 50 comprises of which companies, is it from the same sector or just Top 50 companies?
65.
What is advertising?
66.
How to deny to receive mail from some email address?
67.
Who has the full authority to control over media?
68.
Why do online advertising?
69.
Worlds most fabled men?
70.
What is Development Communication?
71.
CAN A MBA GRADUATE BECOME A JOURNALIST?
72.
Are you ready for T-Mobile G-Slate?
73.
The customer tells you he would like to think about it, what do you say to convince him to buy now?
74.
What is grapevine?
75.
Which is best SUN tv or VIJAY tv?
76.
Explain advertising?
77.
When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
78.
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
79.
The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
80.
The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
81.
A ______________ is a B2B trading network that links a particular seller with its own trading partners.
82.
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
83.
Which of the following is not one of the benefits of e-commerce to sellers?
84.
_____________ are networks that connect people within a company to each other and to the company network.
85.
_______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
86.
A (n) ___________ is an online advertisement that pops up between changes on a website.
87.
______________marketing is the Internet version of word-of-mouth marketing.
88.
Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
89.
Which of the following is not one of the forces that underlie the new digital age?
90.
The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
91.
Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
92.
Which of the following strategies is not suited to the Old Economy than to the new one?
93.
One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
94.
Which of the following is not one of the reasons that dot-com companies failed?
95.
One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
96.
A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
97.
Which of the following is not relevant to marketing via the Internet?
98.
The Internet has:
99.
Which of the following have forward-thinking companies begun to use to promote their products and services?
100.
_________________ refers to the degree to which a site is linked to other sites.
101.
Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-
102.
The New Digital Age means that:
103.
Customers being able to buy products and services on the Internet are a result of-
104.
The Internet does not provide e-marketers with-
105.
Online buyers can be said to be:
106.
Which of the following is not an offer of major B2B marketers online?
107.
__________________ are discussion groups located on commercial online services.
108.
A (n) _________ site provides the hardware and software that enable Internet communication and commerce.
109.
_____________________companies have an advantage.
110.
One critical success factor in conducting E-marketing is to create a (n) ______________ website.
111.
_____________________ has become a standard model for email marketing.
112.
Which of the following are less successfully marketed online?
113.
Explain CAN A MBA GRADUATE BECOME A JOURNALIST?
114.
Explain What is Development Communication?
115.
Explain grapevine?
116.
What is the difference between Ms. and Miss?
117.
What is Yellow Journalism? What are its effects?
118.
Explain photo editing?
119.
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
120.
What is the statement of the organization s purpose?
121.
Introducing new products to existing markets is an example of which of the following
122.
The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:
123.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?
124.
Marketing planning occurs at which of the following company levels
125.
What is difference between strategy and tactics?
126.
Which of the following is not financial objective?
127.
What is marketing audit?
128.
What is search engine marketing?
129.
Why should I care about search engine marketing?
130.
How do I determine if search engine marketing is right for my company?
131.
How do I get started with search engine marketing activities?
132.
How do we measure the success of search engine marketing efforts?
133.
How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM vendor?
134.
What criteria should we use to evaluate an SEM vendor?
135.
What is the search engine optimization?
136.
What does a search engine optimization campaign involve?
137.
Who should read Search Engine Visibility?
138.
What information does Search Engine Visibility offer that is not currently available?
139.
I would like to schedule you as a speaker. What topics do you currently speak about?
140.
Where can I purchase Search Engine Visibility?
141.
How important is web site traffic vs web design?
142.
Is not SEO just about meta-tags and submissions?
143.
What is the difference between email marketing and search engine marketing?
144.
What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
145.
What is a natural search?
146.
What is the Return on Investment (ROI) justification?
147.
Why is search engine optimization and marketing so important?
148.
How soon will some one see results?
149.
What does Index mean for a single page of your site?
150.
What does index mean for your full site?
151.
What exactly is search engine optimization?
152.
What is search engine spam, or SEO spam?
153.
What is hidden text?
154.
Can I hide text in HTML to get a top ranking?
155.
What are meta tags?
156.
What are meta keywords? What is the meta keywords tag?
157.
Does the length of time that a site or domain name has existed play in search engine placement?
158.
Do search engines index ALT text descriptions for JPEG and other image files?
159.
What are doorway pages, and should I use doorway pages?
160.
What are meta descriptions? What is the meta description tag?
161.
What are meta re-redirect tags or meta refresh tags?
162.
How important are meta tags now?
163.
What exactly is a spider?
164.
Does the spider program run through all links on a Web page?
165.
Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?
166.
How do I get my site listed in the Google Directory?
167.
How do I submit my site to The Open Directory (ODP or DMOZ)?
168.
Explain link popularity and how it helps exactly.
169.
Which is the most used search engine?
170.
How many web sites are there in the World Wide Web?
171.
Once you begin using SEO, how long until you see improvement in your search engine placement?
172.
If I do business in Europe, do I need to get listed on local search engines and directories?
173.
Show some example that how you convinced someone to do something that they were not too keen on doing?
174.
Tell me how does the prospect of traveling a good deal grab you?
175.
Tell me what do you realistically believe to be your earning potential?
176.
Explain The biggest or greatest amount of involvement in a foreign market comes through which of the following
a) Exporting
b) Joint venturing
c) Licensing
d) Direct investment?
177.
Explain All of the following are considered as drawbacks of local marketing except:
a) It can drive up manufacturing and marketing costs by reducing economies of scale.
b) It can create logistical problems when the company tries to meet varied requirements.
c) It can attract unwanted competition.
d) It can dilute the brands overall image.
178.
Tell me have you applied to any other areas apart from marketing?
179.
A ________ is a good offered either free or at low cost as an incentive to buy a product?
180.
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
181.
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below:
182.
Explain What makes you think that a degree in _____ will get you a job with us?
183.
Explain Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
184.
Explain Which of our products/services most appeals to you and why?
185.
Would you describe yourself as competitive for this job?
186.
Tell us what would be your first actions if we were to appoint you?
187.
Tell us why do you want to get into marketing?
188.
Explain How well do you cope under pressure?
189.
The Objective and Task method of budgeting involves:
190.
Which of the following is not a financial objective?
191.
What is the difference between strategy and tactics?
192.
Marketing planning occurs at which of the following company levels-
193.
ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?
194.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?
195.
The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:
196.
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
197.
Which of the following statements are not true of market challengers?
198.
Corporate strategy is:
199.
What is the statement of the organizations purpose?
200.
Introducing new products to existing markets is an example of which of the following-
201.
When a company acquires a supplier through an acquisition strategy, this is referred to as:
202.
What is the marketing audit?
203.
Which of the following is not a category of costs?
204.
What drives the marketing strategies of an organization?
205.
Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?
206.
The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to:
207.
The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of-
208.
The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?
209.
When Sainsburys supermarket launched their own brand of Classic Cola, what kind of market follower strategy were they using?
210.
Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?
211.
Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use?
212.
Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is:
213.
Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?
214.
The marginal method of sales forecasting involves:
215.
American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?
216.
John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?
217.
Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using?
218.
The US Company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here?
219.
What part of a marketing plan could this statement have come from?
220.
When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business?
221.
The Boston Consulting Group Model indicates which of the following-
222.
There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the percentage of sales forecasting method?
223.
In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method?
224.
How can Telemarketing be monitored:
225.
What results can be expected from Telemarketing?
226.
Do ASA offer help to companies wishing to set up their own teams?
227.
How large is Marketing Connections?
228.
What types of clients do you work with?
229.
How much of your calling is focused on consumers?
230.
When you call, do you use my company�s name � or do you call as Marketing Connections?
231.
Do you use an auto dialer?
232.
How do you charge for your services?
233.
Do ASA work on commission or per appointment payment?
234.
What is the difference between Telemarketing and Telesales?
235.
How do the results of Telemarketing compare with mail shots?
236.
Do ASA give added value when delivering a project on behalf of clients?
237.
What other sales and marketing services do you provide?
238.
What�s the typical background of one of your sales reps?
239.
Where is Marketing Connections located?
240.
How do telemarketing calls work?
241.
How does my number get on telemarketing lists?
242.
How does the TeleZapper zap telemarketers?
243.
How do I know when I have zapped someone?
244.
Why buy a TeleZapper instead of letting my answering machine or caller ID screen telemarketing calls?
245.
Who supplies the data?
246.
What amount of time is needed for a telemarketing campaign?
247.
Should I send a mailer out beforehand?
248.
How will a typical campain run?
249.
What if people want info?
250.
What will be said on the phone?
251.
How will campaign results be reported?
252.
How many calls will be made a day?
253.
Who will make the calls?
254.
How much time do you need to put together a campaign?
255.
Are all telemarketing calls prohibited?
256.
What can I do if I continue to get unwanted calls?
257.
Is unwanted telemarketing a crime?
258.
Why is marketing research important?
259.
What exactly is web marketing research?
260.
Can you provide examples where research was critical for success?
261.
What are the web marketing questions that every web site should think about?
262.
How can web marketing research data be used to improve the usability of a web site?
263.
What research has been helpful for both web marketers and their customers?
264.
What have been your most striking findings? What data have really shocked you?
265.
Are there any good web marketing research books available?
266.
Why has so little web marketing research been conducted?
267.
What do you mean by limited marketing knowledge, limited stats knowledge, and irresponsible attitudes?
268.
What is WebCMO? What is your role?
269.
What resources are available at WebCMO?
270.
Who can benefit from WebCMO?
271.
How does WebCMO help companies understand their Internet position and online strategy?
272.
What are the differences between WebCMO and other online research firms?
273.
What is the difference between marketing and advertising?
274.
How would you involve in yourself in a book club?
275.
From its total income a company spent $20000 for advertising, half of the remainder on bonuses and had $6000 left. What was the total income?
276.
Has Google ever incorporated in-game advertising into its ads services before approaching Adscape Media?
277.
What is the "Google click fraud"?
278.
What is the purpose of VRRP?
279.
How does one come up with professionally made marketing materials?
280.
How can you launch a marketing campaign on a shoestring budget?
281.
How can you use word-of-mouth as a marketing tool?
282.
List the applications of Bluetooth?
283.
What is photo editing?
284.
What is different between advertisements and sales?
285.
What are the advantages of franchising a restaurant?
286.
What is touch points in restaurant?
287.
What is a press release?
288.
What is a news article?
289.
What is the truth involved in advertising rules which applies to advertisers?
290.
What are the evidences one should hold for the claims they get on the ads they put up?
291.
What do you if you run out of ideas for new Ad?
292.
What is the main cause for advertisement to be deceptive?
293.
Letter from satisfied customers are enough to substantiate claims.
294.
What kinds of penalties are involved against a company that runs a deceptive ad?
295.
What makes an advertisement unfair?
296.
Whichever company has offered a money back guarantee, very few people in the market claim back. Should we still have the proof to support companys advertising claims?
297.
Are there any limits on ads for alcoholic beverages can run and how they can exhibit?
298.
When a company distributes the catalog of products manufactured by other companies, what will be the main responsibility to ensure the accuracy of the content mentioned in the catalog?
299.
How do you conclude on saying who is the target audience for the ad you will release shortly?
300.
What do you know about internet Advertising?
301.
How important disclaimer or disclosure does should be in ads?
302.
How disclaimer and disclosure does work online?
303.
What is the truth involved in advertising rules which applies to advertisers?
304.
Do you have experience in setting up the displays?
305.
Why do you want to change your current job?
306.
What responsibility does a company have to make sure that Advertising prices are accurate?
307.
Are there any standards governing the advertising of prices?
308.
How much of an advertised product is a retail store required to stock?
309.
When can a company advertise a "going out of business sale"?
310.
When can a company advertise that a product is "on sale"?
311.
How does the FTC regulate ads for cigarettes and smokeless tobacco?
312.
Who can advertise on any site?
313.
How does the FTC decide what cases to bring?
314.
What kind of advertising claims does the FTC focus on?
315.
My company offers a money-back guarantee. Very few people have ever asked for their money back. Must we still have proof to support our advertising claims?
316.
What kind of evidence must a company have to support the claims in its ads?
317.
How does the FTC determine if an ad is deceptive?
318.
What makes an advertisement deceptive?
319.
How do I know I am reaching my target audience?
320.
What factors should be considered when choosing a media vehicle?
321.
What is more important: reach or frequency?
322.
How to make certain that my ad will pull?
323.
How can we evaluate the efficiency of different media?
324.
How can we learn more about, target audience?
325.
How can we evaluate the effectiveness of advertising?
326.
How can we know how much to spend on advertising?
327.
Which banners were the most and least effective?
328.
I know that ezine advertising is an effective form of advertising, but can you tell me about some other advertising options?
329.
Can you tell me how to test the effectiveness of banners?
330.
When designing advertising banners, is there a size used on the Internet?
331.
What, in your opinion, is the most effective form of Internet advertising?
332.
What is involved in producing a commercial?
333.
What is disadvantages of advertising?
334.
How can advertising the cell phone?
335.
Why in all watch/clock advertisement, time is shown approx 10:10 only?
336.
What does Nifty 50 comprises of which companies, is it from the same sector or just Top 50 companies?
337.
What is advertising?
338.
How to deny to receive mail from some email address?
339.
Who has the full authority to control over media?
340.
Why do online advertising?
341.
Worlds most fabled men?
342.
What is Development Communication?
343.
CAN A MBA GRADUATE BECOME A JOURNALIST?
344.
Are you ready for T-Mobile G-Slate?
345.
The customer tells you he would like to think about it, what do you say to convince him to buy now?
346.
What is grapevine?
347.
Which is best SUN tv or VIJAY tv?
348.
Explain advertising?
349.
When preparing a website, designers should ensure that the site makes effective use of the text, pictures and video. This design feature is known as _________.
350.
When preparing a website, designers should ensure that the site enables user-to-user communication. This design feature is known as __________________.
351.
The type of website that engages consumers in interactions that will move them closer to a direct purchase is known as a ______________ website.
352.
The type of website that is designed to build customer goodwill and to supplement other sales channels rather then sell the companys products directly is known as a ______________ website.
353.
A ______________ is a B2B trading network that links a particular seller with its own trading partners.
354.
The E-commerce domain that involves business activity initiated by the consumer and targeted to businesses is known as:
355.
Which of the following is not one of the benefits of e-commerce to sellers?
356.
_____________ are networks that connect people within a company to each other and to the company network.
357.
_______________is the encompassing term that involves the use of electronic platforms such as intranets, extranets, and the Internet to conduct a companys business.
358.
A (n) ___________ is an online advertisement that pops up between changes on a website.
359.
______________marketing is the Internet version of word-of-mouth marketing.
360.
Websites upon which members can congregate online and exchange views on issues of common interest are known as ______________.
361.
Which of the following is not one of the forces that underlie the new digital age?
362.
The Old Economy revolved around manufacturing companies that mainly focused on standardizing their production, products and business processes, whereas the New Economy revolves around ________ businesses.
363.
Which of the following is not one of the benefits of e-commerce to buyers over store shopping?
364.
Which of the following strategies is not suited to the Old Economy than to the new one?
365.
One source of e-commerce income is ____________ income, which comes about when online companies invite business partners to share costs in setting up a website and offering them free advertising on the site.
366.
Which of the following is not one of the reasons that dot-com companies failed?
367.
One source of e-commerce revenue is ____________ income, which comes about when online companies charge for special market information or intelligence.
368.
A financial company which sends via the Internet up-to-date financial news, market data and real-time stock quotes to subscribers for a fee is involved in:
369.
Which of the following is not relevant to marketing via the Internet?
370.
The Internet has:
371.
Which of the following have forward-thinking companies begun to use to promote their products and services?
372.
_________________ refers to the degree to which a site is linked to other sites.
373.
Jeans customers taking their own measurements and adding specific features they may want on their jeans is an example of-
374.
The New Digital Age means that:
375.
Customers being able to buy products and services on the Internet are a result of-
376.
The Internet does not provide e-marketers with-
377.
Online buyers can be said to be:
378.
Which of the following is not an offer of major B2B marketers online?
379.
__________________ are discussion groups located on commercial online services.
380.
A (n) _________ site provides the hardware and software that enable Internet communication and commerce.
381.
_____________________companies have an advantage.
382.
One critical success factor in conducting E-marketing is to create a (n) ______________ website.
383.
_____________________ has become a standard model for email marketing.
384.
Which of the following are less successfully marketed online?
385.
Explain CAN A MBA GRADUATE BECOME A JOURNALIST?
386.
Explain What is Development Communication?
387.
Explain grapevine?
388.
What is the difference between Ms. and Miss?
389.
What is Yellow Journalism? What are its effects?
390.
Explain photo editing?
391.
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
392.
What is the statement of the organization s purpose?
393.
Introducing new products to existing markets is an example of which of the following
394.
The ACME Company sets its marketing budget by estimating the market leader s marketing spends. This approach to setting a budget is called:
395.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in marketing plan?
396.
Marketing planning occurs at which of the following company levels
397.
What is difference between strategy and tactics?
398.
Which of the following is not financial objective?
399.
What is marketing audit?
400.
What is search engine marketing?
401.
Why should I care about search engine marketing?
402.
How do I determine if search engine marketing is right for my company?
403.
How do I get started with search engine marketing activities?
404.
How do we measure the success of search engine marketing efforts?
405.
How do we determine if we should manage search engine marketing activities in-house or outsource to an SEM vendor?
406.
What criteria should we use to evaluate an SEM vendor?
407.
What is the search engine optimization?
408.
What does a search engine optimization campaign involve?
409.
Who should read Search Engine Visibility?
410.
What information does Search Engine Visibility offer that is not currently available?
411.
I would like to schedule you as a speaker. What topics do you currently speak about?
412.
Where can I purchase Search Engine Visibility?
413.
How important is web site traffic vs web design?
414.
Is not SEO just about meta-tags and submissions?
415.
What is the difference between email marketing and search engine marketing?
416.
What is the difference between Pay-Per-Click (PPC) and Pay-For-Inclusion (PFI)?
417.
What is a natural search?
418.
What is the Return on Investment (ROI) justification?
419.
Why is search engine optimization and marketing so important?
420.
How soon will some one see results?
421.
What does Index mean for a single page of your site?
422.
What does index mean for your full site?
423.
What exactly is search engine optimization?
424.
What is search engine spam, or SEO spam?
425.
What is hidden text?
426.
Can I hide text in HTML to get a top ranking?
427.
What are meta tags?
428.
What are meta keywords? What is the meta keywords tag?
429.
Does the length of time that a site or domain name has existed play in search engine placement?
430.
Do search engines index ALT text descriptions for JPEG and other image files?
431.
What are doorway pages, and should I use doorway pages?
432.
What are meta descriptions? What is the meta description tag?
433.
What are meta re-redirect tags or meta refresh tags?
434.
How important are meta tags now?
435.
What exactly is a spider?
436.
Does the spider program run through all links on a Web page?
437.
Is there any way to prevent a spider from grabbing URLs that you want to keep off search engines?
438.
How do I get my site listed in the Google Directory?
439.
How do I submit my site to The Open Directory (ODP or DMOZ)?
440.
Explain link popularity and how it helps exactly.
441.
Which is the most used search engine?
442.
How many web sites are there in the World Wide Web?
443.
Once you begin using SEO, how long until you see improvement in your search engine placement?
444.
If I do business in Europe, do I need to get listed on local search engines and directories?
445.
Show some example that how you convinced someone to do something that they were not too keen on doing?
446.
Tell me how does the prospect of traveling a good deal grab you?
447.
Tell me what do you realistically believe to be your earning potential?
448.
Explain The biggest or greatest amount of involvement in a foreign market comes through which of the following
a) Exporting
b) Joint venturing
c) Licensing
d) Direct investment?
449.
Explain All of the following are considered as drawbacks of local marketing except:
a) It can drive up manufacturing and marketing costs by reducing economies of scale.
b) It can create logistical problems when the company tries to meet varied requirements.
c) It can attract unwanted competition.
d) It can dilute the brands overall image.
450.
Tell me have you applied to any other areas apart from marketing?
451.
A ________ is a good offered either free or at low cost as an incentive to buy a product?
452.
Which of the following information forms available to the marketing manager can usually be accessed more quickly and cheaply than other information sources?
453.
That the company that overlooks new and better ways to do things will eventually lose customers to another company that has found a better way of serving customer needs is a major tenet of which of the below:
454.
Explain What makes you think that a degree in _____ will get you a job with us?
455.
Explain Pricing to cover variable costs and some fixed costs, as in the case of some automobile distributorships that sell below total costs, is typical of which of the following pricing objectives?
456.
Explain Which of our products/services most appeals to you and why?
457.
Would you describe yourself as competitive for this job?
458.
Tell us what would be your first actions if we were to appoint you?
459.
Tell us why do you want to get into marketing?
460.
Explain How well do you cope under pressure?
461.
The Objective and Task method of budgeting involves:
462.
Which of the following is not a financial objective?
463.
What is the difference between strategy and tactics?
464.
Marketing planning occurs at which of the following company levels-
465.
ACME Company sets its advertising budget by only spending up to the point where any further spending would not generate enough extra business to justify the outlay. What approach is it using to setting the budget?
466.
To develop its market segments, West Coast Fish planned sales visits to the top 25 hotels and restaurants in Ireland. Where would this appear in a marketing plan?
467.
The ACME Company sets its marketing budget by estimating the market leaders marketing spends. This approach to setting a budget is called:
468.
West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan?
469.
Which of the following statements are not true of market challengers?
470.
Corporate strategy is:
471.
What is the statement of the organizations purpose?
472.
Introducing new products to existing markets is an example of which of the following-
473.
When a company acquires a supplier through an acquisition strategy, this is referred to as:
474.
What is the marketing audit?
475.
Which of the following is not a category of costs?
476.
What drives the marketing strategies of an organization?
477.
Your closest competitor has aggressively cut its price and your sales are affected. The decision whether or not to follow with a price cut of your own involves which trade-off?
478.
The Tsu Tsang Soya Sauce Company launches a new advertising campaign promoting their leading brand of soya sauce as a seasoning for soup. Their competitive strategy is to:
479.
The Ford Motor Company reduced its costs by finding a cheaper supplier of tyres for its cars. This is an example of-
480.
The No.2 Company challenges No.1 Company, the market leader, by concentrating on providing better customer services, which it believes to be one of No.1s weaknesses. What type of competitive strategy is it using?
481.
When Sainsburys supermarket launched their own brand of Classic Cola, what kind of market follower strategy were they using?
482.
Goldman Sachs provides financial information and news to professionals. What kind of niche strategy is this?
483.
Muller has established a 40% share of the UK yogurt market since its launch in 1987. What kind of growth strategy did they use?
484.
Vestas Wind Systems has a 24% share of the world market for wind energy turbines. It has entered markets in Germany, Spain, Japan, USA and China. The growth strategy they are using is:
485.
Ryanair states that it intends to break its (Lufthansas) monopoly on the German market. Where would this statement appear in a Ryanair marketing plan?
486.
The marginal method of sales forecasting involves:
487.
American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?
488.
John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?
489.
Hormel Foods Corporation in the USA allows the Danish company Tulip International to produce and market SPAM for the UK market under its own name. What kind of market entry strategy is Hormel using?
490.
The US Company Hilton Hotels only operates and markets the 163-bed luxury Hilton London Green Park Hotel. The building is owned and maintained by London and Regional Properties. What kind of market entry strategy are they using here?
491.
What part of a marketing plan could this statement have come from?
492.
When conducting the marketing audit and portfolio analysis, which of the following models are used to gain greater insight into the critical issues that could affect the business?
493.
The Boston Consulting Group Model indicates which of the following-
494.
There are various methods of determining marketing promotional budgets. Which of the following statements reflect the shortfalls or disadvantages in the percentage of sales forecasting method?
495.
In the marginal costing approach to promotional budgeting, the marketer only spends up to the point where any further spending would not generate enough extra business to justify the outlay. Which of the following statements reflects the advantages of this method?
496.
How can Telemarketing be monitored:
497.
What results can be expected from Telemarketing?
498.
Do ASA offer help to companies wishing to set up their own teams?
499.
How large is Marketing Connections?
500.
What types of clients do you work with?
501.
How much of your calling is focused on consumers?
502.
When you call, do you use my company�s name � or do you call as Marketing Connections?
503.
Do you use an auto dialer?
504.
How do you charge for your services?
505.
Do ASA work on commission or per appointment payment?
506.
What is the difference between Telemarketing and Telesales?
507.
How do the results of Telemarketing compare with mail shots?
508.
Do ASA give added value when delivering a project on behalf of clients?
509.
What other sales and marketing services do you provide?
510.
What�s the typical background of one of your sales reps?
511.
Where is Marketing Connections located?
512.
How do telemarketing calls work?
513.
How does my number get on telemarketing lists?
514.
How does the TeleZapper zap telemarketers?
515.
How do I know when I have zapped someone?
516.
Why buy a TeleZapper instead of letting my answering machine or caller ID screen telemarketing calls?
517.
Who supplies the data?
518.
What amount of time is needed for a telemarketing campaign?
519.
Should I send a mailer out beforehand?
520.
How will a typical campain run?
521.
What if people want info?
522.
What will be said on the phone?
523.
How will campaign results be reported?
524.
How many calls will be made a day?
525.
Who will make the calls?
526.
How much time do you need to put together a campaign?
527.
Are all telemarketing calls prohibited?
528.
What can I do if I continue to get unwanted calls?
529.
Is unwanted telemarketing a crime?
530.
Why is marketing research important?
531.
What exactly is web marketing research?
532.
Can you provide examples where research was critical for success?
533.
What are the web marketing questions that every web site should think about?
534.
How can web marketing research data be used to improve the usability of a web site?
535.
What research has been helpful for both web marketers and their customers?
536.
What have been your most striking findings? What data have really shocked you?
537.
Are there any good web marketing research books available?
538.
Why has so little web marketing research been conducted?
539.
What do you mean by limited marketing knowledge, limited stats knowledge, and irresponsible attitudes?
540.
What is WebCMO? What is your role?
541.
What resources are available at WebCMO?
542.
Who can benefit from WebCMO?
543.
How does WebCMO help companies understand their Internet position and online strategy?
544.
What are the differences between WebCMO and other online research firms?