NEW DELHI: Nine of 10 (or about 88%) online consumers in India share content on social media sites compared to 71% globally, according to a survey report.
The survey was conducted by Ipsos, a market and opinion research firm, which polled 18,150 respondents globally.
The most popular shared item found in the poll is pictures, as about six in 10 (58%) indicated they had shared pictures online in the past one month of the poll period.
After that comes a wide range like 'my opinion' (56%), 'links to articles' (37%), a 'status update of what/how I'm doing' (36%), 'news items' (34%), 'something I like or recommend, such as a product, service, movie, book, etc.' (32%), 'status update of what I'm feeling' (29%), 'video clips' (29%), 'links to other websites' (27%), 'reposts from other people's social media posts' (25%), 'plans for future activities, trips, plans' (17%) and 'other types of content' (15%).
Turkey (93%) tops the poll of online consumers who have shared any content online in the past month, followed by nine in 10 in each of: Mexico (89%), Brazil (88%), India (88%), Indonesia (88%), Argentina (86%), South Africa (86%) and China (85%). This bunch is followed by online consumers from other countries like Russia, Saudi Arabia, Spain, Hungary, South Korea, etc.
As for demographics, the study suggests that Indian citizens under the age of 35 (92%) are most likely to share any type of content on social media sites, in particular when compared with those aged 35 to 49 (86%) and those 50 to 64 (78%).
Women (88%) appear somewhat more likely than men (89%) to have shared some content.